Leading Japanese luxury confectionery brand Morozoff opened its first ever standalone boutique in Singapore in 2017 in Plaza Singapura, and that marked the beginning of the brand’s expansion into Southeast Asia. The brand has since expanded to set up a store in Westgate and, most recently in April this year, a café in Jewel Changi Airport.
With a rich history dating back to 1931, the Morozoff brand began life in a chocolate shop along the famed Tor Road shopping district of Kobe. Barely a year after it opened, the brand made waves in Japan for pioneering the association between chocolates and romance locally. This move eventually gave rise to the nationwide tradition of Valentine’s Day chocolate gifting that remains popular to this day.
Headquartered in Kobe, Japan, Morozoff Limited currently owns and operates over 1,000 stores and 31 cafes across the nation. Presently, Morozoff has overseas stores in Dubai, Taiwan, Hong Kong, Shanghai and Singapore.
Morozoff at GOCHI carries a selection of the brand’s signature fine chocolates, cookies, ice-cream and cheesecakes. Singapore is the only country that sells Morozoff’s cheesecakes outside of Japan. Specially made for Singapore, the cheescakes are imported directly from Japan in batches to ensure quality and freshness.